Azadi's Resume

Professional Experience

Leja Ltd.

Nov '22 - Present

Conducted user research to assess target market and understand customer behaviour, needs, and pain points through surveys and interviews.
Collaborated with product managers, developers, and marketers to define and implement innovative design solutions that align with product goals.
Created wireframes, mockups, and responsive prototypes to visualise design solutions for mobile applications, websites, and web dashboards.
Iterated on designs based on usability testing feedback to continuously improve the user experience.
Created and maintained the Leja design system and component libraries to ensure consistency and efficiency across all products.
Designed interactive partnership presentations and product demos using MS Office, GSuite, Figma and Adobe Creative Suite.
Championed accessibility and usability best practices by referencing WCAG guidelines
Maintain clear documentation of design processes, decisions, and guidelines to ensure transparency and consistency.

Leja Ltd.

Feb '22 - Oct '22

Designed templates for internal and external documents e.g. letterheads, invoices and presentation decks.
Collaborated with print suppliers to created brand-aligned print merchandise for customers, partners, events and the internal team e.g. signage, posters, apparel, packaging and stationery.
Expanded on existing brand-aligned static and motion graphics templates for social media marketing.
Supported marketing teams with script-writing and production for promotional assets.
Led and participated in brainstorms on visual storytelling to achieve business goals, partnership expectations and user needs.
Organised a repository of visual assets for easy access, including photos, videos, branding graphics, event collateral, pitch decks, partnership proposals and social media posts.

UNFCCC High-Level Champions

Sep '24

Designed a 14-page publication to be presented at the Summit of The Future 2024 using the established Adobe InDesign template and styleguide.
Collaborated with the in-house team to adapt to content changes and layout corrections.

InABLE

May '24

Designed the 36-page accessible conference booklet for the Inclusive Africa Conference 2024.
Collaborated with in-house accessibility consultants to review and update the accessibility requirements of print versions.
Supported the lead designer with event branding and signage.

Children & Youth Pavilion, COP27

Dec '22 - Jan '23

Designed the 47-page event report for the Children & Youth Pavilion at COP27 Summit in Egypt.
Collaborated with the rapporteur to ensure the report visuals and layout highlighted major achievements, recommendations and resources from the event.

Society for International Development

Oct '21 - Nov '21

Designed the 301-page compilation of collaborative research into contemporary Kenyan energy concerns.
Collaborated with editors to align graphics to industry-relevant narratives and highlight key calls to action.
Adapted designs for both web-viewing and high-quality print by working closely with printers.